The Star   P&O Cruises   Zimmermann   Kennards Hire   Best & Less   P&O Cruises   Biozet Attack Rapid

The Star

SMARTWiG

The Star are Australia’s top entertainment resort. They specialise in taking great sporting experiences and making them even better. As sponsors of The Blues they wanted to take the game viewing experience to the next level. They created the world’s first SMARTWiG with a built in exclusive six hour radio show and LED antenna.

On the night the fans were treated to expert commentary from footy legends, exclusive access to interviews and shout outs from the players dressing room and a surprising light show that lit up the stadium and entertained all 90,000 people present.

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The Star

SMARTWiG

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P&O Cruises

Something for everyone

P&O are Australia’s favourite cruise brand and wanted to make some big noise about their new ship Pacific Explorer. As Australia’s favourite, P&O cruise ships have something on board for everyone.

We wanted to celebrate and show off this incredible new ship and so enlisted the help of one much loved Aussie. Dave Hughes starred in our TVC and the slightly surprising content series that shows off just how much there is to do on board Pacific Explorer.

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Something for everyone

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Zimmermann

Global brand guardians

Helping Australia’s top luxury fashion brand go global.

Bashful have been the brand and creative guardians for Zimmermann for the past seven years. We have been true partners in the journey the brand has been on from Paddington markets to global players in luxury apparel.

Our strategic platform ‘overdressed, underplayed,’ allows us to create an aesthetic and brand narrative that is unique in global fashion. Four major shoots a year see us move from the most exotic tropical islands to the suburbs of Western Sydney.

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Global brand guardians

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Kennards Hire

From small to big.

Kennards Hire began life as W Kennard & Company in a Bathurst garage in 1948 and went on to become Australia’s number one family owned hire company across Australia and New Zealand.

We told the story of the company’s journey from small to big with an integrated campaign that captures the laconic, Aussie spirit of the brand.

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From small to big.

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Best & Less

Guaranteed to Last

Best & Less have long been one of Australia’s favourite discount retailers proving everyday Australians with apparel for every part of their life. But in 2017 the brand was facing stiff category competition from price cutting big box players.

We created a new every day low prices positioning ‘Guaranteed to Last’ that emphasised our low prices as well as our quality and speciality in apparel, something our major competitors couldn’t claim.

The campaign has led to a major, lasting increase to both store traffic and sales.

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Guaranteed to Last

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P&O Cruises

Like No Place On Earth

Creating a world Like No place On Earth leads to a 10% year on year sales increase.

Australians considering a holiday have so many places on earth to choose from. They could do Fiji, Bali, The Gold Coast or Hamilton Island. P&O bring together so many different places, products and experiences that no other holiday destination could ever compete.

To prove this to Australia we re-imagined the entire world of P&O cruises as an actual place. A place I can board at the Overseas Passenger Terminal. A place that will sail me across the seas. A place that is full of fun and adventure. A place that is Like No Place On Earth.

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Like No Place On Earth

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Biozet Attack Rapid

The quick wash

We created a world first laundry product that tripled category share.

While Biozet Attack is the number one laundry detergent in Japan the brand was struggling to gain a solid foothold in the Australian market. Through a series of consumer focused workshops we developed a world first innovation; Biozet Attack Rapid. It enables people to get the same results on quick wash as they do on their regular wash.

We launched our new product with an integrated campaign that focused on the benefits of saving people electricity, water, and of course, time. Biozet Attack Rapid grew by just under 400%, more than tripling their share of category.

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