P&O Cruises

Getting the holiday out of the group chat

Concept Development Creative Direction OOH, TV & Radio Social Content Brochure & Print Partnerships

CHALLENGE

 P&O Cruises offer a group holiday like no other. It’s the easy way to get the team together for some free flowing action that everyone can enjoy. You just go ahead and book, and P&O takes care of the rest. P&O wanted to quickly demonstrate, in a highly engaging way, just how easy it is to put the ultimate group holiday together.

SOLUTION

 By leveraging a content creation and online video strategic approach, we brought the ease of booking a P&O cruise to life. We leaned into the P&O audience’s number one cultural passion point, the NRL, to create an entertaining product demonstration. We brought together Australia’s favourite footy players to embark on an epic P&O cruise. Our campaign leans heavily into the classic ‘heist film’ trope of ‘getting the crew together’ to show just how easy it is to assemble your team and have an amazing P&O Group Holiday.
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