LIFE. FOCUSED.
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P&O Cruises
SOMETIMES WE ALL NEED A SHORT BREAK
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86 400
IT'S JUST SMART BANKING
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Laser Clinics
Beauty Tailored to You
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Destination New South Wales
Hawkesbury
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P&O Cruises
Like No Place on Earth
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Zimmermann
Global brand guardians
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The Star
THE NSW BLUES TEAM MASCOT THAT GIVES FANS UNPRECEDENTED ACCESS
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Biozet Attack Plus Eliminator
Biozet Attack Plus Eliminator
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We created a new brand platform, ‘Life. Focused.’ for leading Australian optical brand OPSM. The platform is fronted by Liam Hemsworth and celebrates that everything OPSM does is designed to help you focus on the brilliant things in life, whatever they may be for you.
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To get younger Australians aware of P&O’s short holiday offering, P&O relaunched the product as Short Breaks with a snappy new campaign, ‘Sometimes, We All Need a Short Break’, featuring a wide range of people ready for a break from some unexpected and slightly extreme scenarios.
Shortbreaks 'Dentist'
Shortbreaks 'Waxing'
Shortbreaks 'Weightlifting'
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Shortbreaks 'Dentist'
Shortbreaks 'Waxing'
Shortbreaks 'Weightlifting'
With over 150 banks across Australia, it is an exceptionally crowded market. Therefore instead of launching 86 400 into this crowded and competitive category we created a brand new kind of bank, Australia’s first Smart Bank.
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Laser Clinics brought the laser hair removal revolution to Australia. But had become a victim of their own success. They had become famous for laser hair removal and not much else.
In 2021 they had expanded to become a global one-stop-shop for effective beauty treatments. Bashful created a new brand platform ‘Beauty Tailored to You.’ to show how Laser Clinics can help anyone achieve their beauty goal through a tailored treatment plan.
The work elevates Laser Clinics above the many imitators in their competitive set, positioning them in the world of inclusive, modern, and aspirational beauty brands.
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Destination New South Wales had a problem.
Sydney siders knew all about the Hawkesbury river, but they didn’t know about all the other things that make the Hawkesbury region great.
So we created a brand identity and campaign where the river was just the beginning.
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P&O create a world Like No Place On Earth where everyday Australians can live the dream. To bring this story to life we created a campaign of dream like islands filled with world class entertainment, skyscraper sized cocktails, mile long water slides and mouth watering mountains made of delicious New Zealand Natural Ice Cream.
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Helping Australia’s top luxury fashion brand go global.
Bashful have been the brand and creative guardians for Zimmermann for the past seven years. We have been true partners in the journey the brand has been on from Paddington markets to global players in luxury apparel.
Our strategic platform ‘overdressed, underplayed,’ allows us to create an aesthetic and brand narrative that is unique in global fashion. Four major shoots a year see us move from the most exotic tropical islands to the suburbs of Western Sydney.
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We created a new hi-tech, branded team mascot. BLUiE delivered 360 degree facebook LIVE video called BLUiE TV, via cameras mounted on his head. Fans could access exclusive official Blues events, training sessions and even the Blues locker room.
BLUiE Casestudy
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Biozet Attack Plus Eliminator eliminates 99.9% of odour causing bacteria. We wanted to capture this incredible benefit in a visually compelling way. We personified bacteria as an army of ogres who can only be stopped by the incredible forces of Biozet Attack. The battles they wage daily in your washing machine rival the great battles of Lord of the Rings.
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