SOMETIMES WE ALL NEED A SHORT BREAK
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The Star
THE NSW BLUES TEAM MASCOT THAT GIVES FANS UNPRECEDENTED ACCESS
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Best & Less
Guaranteed to Last
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Zimmermann
Global brand guardians
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P&O Cruises
The best way to see the best of the South Pacific
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Biozet Attack Rapid
The quick wash
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The Star
SMARTWiG
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To get younger Australians aware of P&O’s short holiday offering, P&O relaunched the product as Short Breaks with a snappy new campaign, ‘Sometimes, We All Need a Short Break’, featuring a wide range of people ready for a break from some unexpected and slightly extreme scenarios.
Shortbreaks 'Dentist'
Shortbreaks 'Waxing'
Shortbreaks 'Weightlifting'
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Shortbreaks 'Dentist'
Shortbreaks 'Waxing'
Shortbreaks 'Weightlifting'
We created a new hi-tech, branded team mascot. BLUiE delivered 360 degree facebook LIVE video called BLUiE TV, via cameras mounted on his head. Fans could access exclusive official Blues events, training sessions and even the Blues locker room.
BLUiE Casestudy
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Best & Less have long been one of Australia’s favourite discount retailers proving everyday Australians with apparel for every part of their life. But in 2017 the brand was facing stiff category competition from price cutting big box players.
We created a new every day low prices positioning ‘Guaranteed to Last’ that emphasised our low prices as well as our quality and speciality in apparel, something our major competitors couldn’t claim.
The campaign has led to a major, lasting increase to both store traffic and sales.
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Helping Australia’s top luxury fashion brand go global.
Bashful have been the brand and creative guardians for Zimmermann for the past seven years. We have been true partners in the journey the brand has been on from Paddington markets to global players in luxury apparel.
Our strategic platform ‘overdressed, underplayed,’ allows us to create an aesthetic and brand narrative that is unique in global fashion. Four major shoots a year see us move from the most exotic tropical islands to the suburbs of Western Sydney.
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P&O are the ultimate curators of a South Pacific Experience. In 2017 they wanted to highlight this expertise with a campaign that would build brand credentials and drive bookings during the all important Wave period.
The campaign tells the story of an overly confident adventurer who sets out to explore the South Pacific on his own and in doing so discovers that P&O truly are ‘the best way to see the best of the South Pacific.’
Watch the Case Study and TVC
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We created a world first laundry product that tripled category share.
While Biozet Attack is the number one laundry detergent in Japan the brand was struggling to gain a solid foothold in the Australian market. Through a series of consumer focused workshops we developed a world first innovation; Biozet Attack Rapid. It enables people to get the same results on quick wash as they do on their regular wash.
We launched our new product with an integrated campaign that focused on the benefits of saving people electricity, water, and of course, time. Biozet Attack Rapid grew by just under 400%, more than tripling their share of category.
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The Star are Australia’s top entertainment resort. They specialise in taking great sporting experiences and making them even better. As sponsors of The Blues they wanted to take the game viewing experience to the next level. They created the world’s first SMARTWiG with a built in exclusive six hour radio show and LED antenna.
On the night the fans were treated to expert commentary from footy legends, exclusive access to interviews and shout outs from the players dressing room and a surprising light show that lit up the stadium and entertained all 90,000 people present.
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