Meet our people

Simon Bookallil CEO + Co-founder Simon Bookallil CEO + Co-founder Simon has over 25 years of integrated marketing experience. Prior to starting Bashful, Simon founded Spin Communications working across advertising, digital, events and PR. He was a director and partner at Australian Fashion Week, Tropfest and Bowl-A-Rama. Simon founded Bashful because he wanted to create great work and have fun while doing it. He is also on a relentless pursuit to find the perfect beef ragu. Emil Vrisakis Creative Director + Co-founder Emil Vrisakis Creative Director + Co-founder With over 20 years experience, Emil has created global campaigns for Wrangler Jeans, Zimmermann and KMS. With extensive knowledge of the travel industry, he has told 18-34 year olds they can 'Go Further' with Contiki as well as established that P&O Cruises is truly 'Like No Place On Earth'. David Astwood General Manager + Partner David Astwood General Manager + Partner David’s advertising experience spans 15 years, two continents and multiple categories from FMCG to Education to Tech. Past and present clients include HMV UK, London Metropolitan University, P&O Cruises, Twinings and VF Asia. David oversees day-to-day operations at Bashful. Guy Marshall Strategy Director + Partner Guy Marshall Strategy Director + Partner Guy cut his teeth working at multinationals on Coca Cola, MasterCard and Microsoft. He joined Bashful in 2013 looking for a more entrepreneurial, independent and creative environment. Good call. Outside of work he obsesses over the novels of Nabokov, the backhand of Federer and the anthems of Paul Kelly. Jade Ramsey-Elliot Client Services Director Jade Ramsey-Elliot Client Services Director Jade has over ten years experience in advertising across FMCG, travel and retail clients and runs Account Service and Production at Bashful. She has led major campaigns for clients such as P&O Cruises and has produced large scale TV and stills shoots in Australia, New Zealand, Fiji and the USA. Vicky Barnett Finance Director Vicky Barnett Finance Director Tim Chenery Creative Director Tim Chenery Creative Director Over the last 15 years, Tim has worked on creative campaigns for dozens of brands across loads of categories in agencies both big and small. His work has been recognised at international awards shows such as D&AD, Cannes Lion, London International, OneShow, AWARD Awards, Effies, Caxtons, Sirens, ADMA and TED Ads Worth Sharing, including a recent GrandPrix at Spikes Asia for Bashful. Garreth Wills Head of Digital Creative Garreth Wills Head of Digital Creative Garreth is a vastly experienced creative with a focus on digital. As the digital creative lead, he’s directed the product vision, experience design and creative across interactivity, user interfaces and social experiences for clients such as for Zimmermann, Wrangler Asia, Levi’s Japan and P&O Cruises.