Laser Clinics

Developing a category leading brand platform and identity

Brand Messaging Brand Guidelines Campaign Strategy Image Library Retail & POS Social Content

CHALLENGE

 Laser Clinics became renowned for democratising laser hair removal, growing into a global leader. However, with new copycat brands emerging, they risked losing market share. They needed a fresh brand positioning to reinforce their leadership and promote their broader product mix beyond laser hair removal.

SOLUTION

 We created the brand platform ‘Beauty Tailored to You’ to demonstrate how Laser Clinics helps clients achieve their beauty goals through personalised treatment plans. The platform emphasised their comprehensive beauty offerings and launched with a new design identity that borrowed from luxury fashion and aspirational beauty brands, setting them apart from competitors. We led the campaign and content creation, strategically addressing various treatment categories and tapping into beauty trends. Our brand strategy and image library were adopted globally, reinforcing Laser Clinics' position as the market leader.
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