The Star   P&O Cruises   Zimmermann   Kennards Hire   Biozet Attack Rapid   Sunglass Hut   KMS California

The Star

SMARTWiG

The Star are Australia’s top entertainment resort. They specialise in taking great sporting experiences and making them even better. As sponsors of The Blues they wanted to take the game viewing experience to the next level. They created the world’s first SMARTWiG with a built in exclusive six hour radio show and LED antenna.

On the night the fans were treated to expert commentary from footy legends, exclusive access to interviews and shout outs from the players dressing room and a surprising light show that lit up the stadium and entertained all 90,000 people present.

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P&O Cruises

Like No Place On Earth

Creating a world Like No place On Earth leads to a 10% year on year sales increase.

Australians considering a holiday have so many places on earth to choose from. They could do Fiji, Bali, The Gold Coast or Hamilton Island. P&O bring together so many different places, products and experiences that no other holiday destination could ever compete.

To prove this to Australia we re-imagined the entire world of P&O cruises as an actual place. A place I can board at the Overseas Passenger Terminal. A place that will sail me across the seas. A place that is full of fun and adventure. A place that is Like No Place On Earth.

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Zimmermann

Global brand guardians

Helping Australia’s top luxury fashion brand go global.

Bashful have been the brand and creative guardians for Zimmermann for the past seven years. We have been true partners in the journey the brand has been on from Paddington markets to global players in luxury apparel.

Our strategic platform ‘overdressed, underplayed,’ allows us to create an aesthetic and brand narrative that is unique in global fashion. Four major shoots a year see us move from the most exotic tropical islands to the suburbs of Western Sydney.

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Kennards Hire

The Ultimate Power Tool

Positioning Kennards Hire’s new website as the ultimate power tool delivered a 48% increase in online hiring.

Kennards Hire is Australia’s leading tool hire company. So when they did a major website upgrade, making all their tools and equipment available for hire online, we needed Aussie and Kiwi tool needing blokes to know about it.

We made the campaign exactly how a power tool company would make it, blokes in work wear, using tools, doing the jobs that tools do. But in this case, it’s not a saw or a drill, it’s Kennards Hire’s new website with online hiring.

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Biozet Attack Rapid

The quick wash

We created a world first laundry product that tripled category share.

While Biozet Attack is the number one laundry detergent in Japan the brand was struggling to gain a solid foothold in the Australian market. Through a series of consumer focused workshops we developed a world first innovation; Biozet Attack Rapid. It enables people to get the same results on quick wash as they do on their regular wash.

We launched our new product with an integrated campaign that focused on the benefits of saving people electricity, water, and of course, time. Biozet Attack Rapid grew by just under 400%, more than tripling their share of category.

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Sunglass Hut

Shades of You

Sunglass Hut’s summer campaign drives 2.8 million Snapchat engagements.

In 2017 Bashful created the Sunglass Hut global OOH campaign under the Shades of You platform. But to engage our social media hungry millennial audience it wasn’t enough to just create advertising. We wanted a way for people to try on and play with our sunglasses without even coming in store. We created a local Sunglass Hut Snapchat filter that allowed you to try on different sunglasses in playful environments and then share with your friends.

The lens was played with more than 2.8 million times for an average of 20 seconds in a single day. In just 24 hours we’d managed to squeeze in 674 days worth of engagement. By giving people a chance to show off what ‘Shades of You’ meant to them we were rewarded with one of Sunglass Hut’s most engaged with campaigns ever.

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KMS California

KMS SHAGS

Creating a styleable doll for Instagram increased year on year sales by 27%.

Haircare brand KMS California needed to turn disengaged stylists into brand advocates. Stylists love nothing more than creativity and self expression and so we gave them something new and fun to play with. We created the KMS Shags, a range of shaggy dolls in need of some styling help.

They were sent to salons across Australia. Recipients were encouraged to style the Shags using the KMS Hairplay range before sharing the results on Instagram. The styled Shags were designed to live in-store; creating a B2B2C approach that engages both stylists and customers.

Over 2000 Shags were styled and uploaded to Instagram, establishing a 38% redemption rate.

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