Next P&O Cruises OPSM GoDaddy P&O Cruises 86 400 Laser Clinics Slim’s P&O Cruises The Star 10  Destination New South Wales Hawkesbury Region 11  Biozet Attack 12  Zimmermann

P&O Cruises

GROUP HOLIDAYS

P&O Cruises offer a group holiday like no other. It’s the easy way to get the team together for some free flowing action that everyone can enjoy. You just go ahead and book, and P&O takes care of the rest. To demonstrate this we have brought together a crew of some of Australia’s favourite footy players to embark on an epic P&O cruise. Our film leans heavily into the classic ‘heist film’ trope of ‘getting the crew together’ to show just how easy it is to assemble your team and have an amazing P&O Group Holiday.

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P&O Cruises

GROUP HOLIDAYS

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OPSM

LIFE. FOCUSED.

We created a new brand platform, ‘Life. Focused.’ for leading Australian optical brand OPSM. The platform is fronted by Liam Hemsworth and celebrates that everything OPSM does is designed to help you focus on the brilliant things in life, whatever they may be for you.

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OPSM

LIFE. FOCUSED.

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GoDaddy

GO FOR IT

GoDaddy have helped thousands of Australians achieve their business dreams by enabling them to build a business ready website. For the latest campaign we wanted to portray the moment of inspiration at the foundation of any new business and the bravery it takes to take a chance and go for it.

The campaign speaks to ‘The Dreamers,’ the Australians that have dreamt up an awesome business idea but haven’t yet made it happen. We wanted to take a more active role than just telling this group that GoDaddy is their perfect website building partner, we wanted to inspire them to take action and start their business.

Aussie comedian Rhys Nicholson was enrolled to help us tell this story.

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GoDaddy

GO FOR IT

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P&O Cruises

LIKE NO PLACE ON EARTH

P&O create a world Like No Place On Earth where everyday Australians can live the dream. To bring this story to life we created a campaign of dream like islands filled with world class entertainment, skyscraper sized cocktails, mile long water slides and mouth watering mountains made of delicious New Zealand Natural Ice Cream.

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P&O Cruises

LIKE NO PLACE ON EARTH

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86 400

IT'S JUST SMART BANKING

With over 150 banks across Australia, it is an exceptionally crowded market. Therefore instead of launching 86 400 into this crowded and competitive category we created a brand new kind of bank, Australia’s first Smart Bank.

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86 400

IT'S JUST SMART BANKING

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Laser Clinics

BEAUTY TAILORED TO YOU

Laser Clinics brought the laser hair removal revolution to Australia. But had become a victim of their own success. They had become famous for laser hair removal and not much else.

In 2021 they had expanded to become a global one-stop-shop for effective beauty treatments. Bashful created a new brand platform ‘Beauty Tailored to You.’ to show how Laser Clinics can help anyone achieve their beauty goal through a tailored treatment plan.

The work elevates Laser Clinics above the many imitators in their competitive set, positioning them in the world of inclusive, modern, and aspirational beauty brands.

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Laser Clinics

BEAUTY TAILORED TO YOU

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Slim’s

SIMPLE PLEASURES

Slim’s Quality Burger is a small burger restaurant with very big ambitions. They want to quickly grow from several to tens to hundreds of stores.

In a world of Instagram burgers with 17 layers of ingredients and shakes that come with everything bar the kitchen sink, Slim’s is taking it back to ‘simple pleasures.’

Slim’s brand idea ‘Simple Pleasures’, packaging design, menu design, store fit-out and social media presence have all been created by Bashful. We are working ongoing to tell the Slim’s story as they expand.

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Slim’s

SIMPLE PLEASURES

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P&O Cruises

SOMETIMES WE ALL NEED A SHORT BREAK

To get younger Australians aware of P&O’s short holiday offering, P&O relaunched the product as Short Breaks with a snappy new campaign, ‘Sometimes, We All Need a Short Break’, featuring a wide range of people ready for a break from some unexpected and slightly extreme scenarios.

Shortbreaks 'Dentist' Shortbreaks 'Waxing' Shortbreaks 'Weightlifting'
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P&O Cruises

SOMETIMES WE ALL NEED A SHORT BREAK

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Shortbreaks 'Dentist' Shortbreaks 'Waxing' Shortbreaks 'Weightlifting'

The Star

BLUiE, THE NSW HI-TECH TEAM MASCOT

We created a new hi-tech, branded team mascot. BLUiE delivered 360 degree facebook LIVE video called BLUiE TV, via cameras mounted on his head. Fans could access exclusive official Blues events, training sessions and even the Blues locker room.

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The Star

BLUiE, THE NSW HI-TECH TEAM MASCOT

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Destination New South Wales Hawkesbury Region

THE RIVER IS JUST THE BEGINNING

Destination New South Wales had a problem.

Sydney siders knew all about the Hawkesbury river, but they didn’t know about all the other things that make the Hawkesbury region great.

So we created a brand identity and campaign where the river was just the beginning.

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Destination New South Wales Hawkesbury Region

THE RIVER IS JUST THE BEGINNING

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Biozet Attack

BIOZET ATTACK PLUS ELIMINATOR

Biozet Attack Plus Eliminator eliminates 99.9% of odour causing bacteria. We wanted to capture this incredible benefit in a visually compelling way. We personified bacteria as an army of ogres who can only be stopped by the incredible forces of Biozet Attack. The battles they wage daily in your washing machine rival the great battles of Lord of the Rings.

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Biozet Attack

BIOZET ATTACK PLUS ELIMINATOR

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Zimmermann

GLOBAL BRAND GUARDIANS

Helping Australia’s top luxury fashion brand go global.

Bashful have been the brand and creative guardians for Zimmermann for the past seven years. We have been true partners in the journey the brand has been on from Paddington markets to global players in luxury apparel.

Our strategic platform ‘overdressed, underplayed,’ allows us to create an aesthetic and brand narrative that is unique in global fashion. Four major shoots a year see us move from the most exotic tropical islands to the suburbs of Western Sydney.

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Zimmermann

GLOBAL BRAND GUARDIANS

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