First Choice Liquor Market
Introducing Australia’s First Choice
Challenge
There are 96 First Choice Liquor Markets nationally, but only 18% of Aussies have heard of them. We needed to introduce customers to the brand and give them a reason to drive past their local bottle shop and head out to one of their warehouse stores instead.
Solution
Leveraging our expertise in brand strategy and content marketing, we developed a campaign that put the spotlight on First Choice’s greatest strengths: their knowledgeable staff and expansive stores. Using online video and digital advertising channels across major metro markets such as Melbourne, Sydney and Brisbane, we showcased the dedication of First Choice Liquor Market staff, highlighting their commitment to offering great value, a vast range, and expert advice.
