Godaddy

Inspiring the dreamers to Go For It

Campaign Strategy Concept Development Creative Direction Print, OOH, TV & Radio Digital Advertising Social Content

Challenge

 GoDaddy wanted to go beyond just being a website-building tool; they aimed to inspire Australians who have dreamt of starting a business but haven't taken the leap yet. We needed to show how GoDaddy supports customers from that first moment of inspiration.

Solution

 We developed a campaign that spoke directly to 'The Dreamers'—those with a great business idea but who haven’t yet made it happen. Featuring Aussie comedian Rhys Nicholson, the campaign encouraged these aspiring entrepreneurs to take action and start their business. This approach positioned GoDaddy as the perfect partner in their entrepreneurial journey, using digital and online content to reach and inspire a broader audience.
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