Liquorland
Developing a brand platform that celebrates human connection
Challenge
As Liquorland celebrated the refurbishment and rebrand of their stores, we were asked to remind all Aussies that no matter where they are, there’s always a Liquorland nearby with a great range of products at a price they’ll love.Solution
With a new aesthetic vision and creative platform, we launched the ‘Cheers!’ national campaign. Through a series of feel good, special-ish moments, we told a story of Liquorland’s scale, convenience, range and value. The campaign, which included a new brand identity and content for social and owned channels, also launched a Cricket Australia partnership, keeping Liquorland top of mind for summer drinks. By focusing on brand differentiation, we ensured Liquorland stood out in the crowded market.
