Liquorland & First Choice Social Media
Bringing brands to life with distinct social strategies
Challenge
Liquorland and First Choice Liquor Market needed a refreshed social media strategy to better connect with younger customers. We were challenged to create ongoing content that cuts through digital clutter, stays relevant, and keeps the brands top of mind.Solution
We developed and continue to execute distinct strategies for each brand. For Liquorland, we focus on content creation that reinforces its position as a tasteful drinks specialist, reacting swiftly to cultural trends and leveraging its proximity to Coles for food and drink inspiration. The successful BYO Hero content series exemplifies this approach across digital platforms. For First Choice Liquor Market, we create personable content featuring real team members, sharing their insights to build a genuine connection with audiences. We also coordinate influencer co-creation and brand partnerships across both brands to maintain cultural relevance and expand their reach.
