Slim's
Appreciating life’s ‘simple pleasures’ with a fresh brand strategy
Challenge
Slim’s was a new small burger restaurant with very big ambitions. They came to us with plans to expand quickly but first needed to win over Australian families and clearly communicate the Slim’s Quality Burger difference.
Solution
We developed the brand positioning of ‘Simple Pleasures,’ focusing on Slim’s commitment to serving deliciously simple, high-quality items made from locally sourced ingredients. This concept was brought to life through a standout design identity across packaging, menu design, store fit-out, and social media content. From launch, we continued to produce digital and organic social content that educated consumers on the quality of Slim’s products and leveraged the charming personality of the local burger joint to build and retain a loyal community of brand fans.
