Target

Giving Target the big fashion moment they deserve

Campaign Strategy Content Strategy Social Media Strategy Concept Development Creative Direction Social Content Influencer Marketing

Challenge

 Target operates in the price-focused value department store category, where brand differentiation and preference are challenging to achieve. However, Target has a strong advantage in their credibility in fashion.

Solution

 We gave Target’s new season collection the big fashion moment it deserved. We gathered 41 of Australia’s most exciting and influential faces for one very long, very red runway. By tapping into each individual’s unique aesthetics and understanding of fashion codes, we documented and broadcasted the event, providing Australia with Front Row access via Instagram, TikTok, and other platforms. The result was extensive media coverage, and the new collection sold out within days.
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