ubank was on a mission to become Australia’s number one digital bank. But to get there, they first needed a rebrand fit for such a trajectory and engaged Bashful for the task. Being a true challenger, ubank needed a highly distinctive brand identity that would help them stand out in the hard-fought, big-budget banking category, and intrigue next gen customers.
SOLUTION
We developed a highly distinctive brand identity for ubank, drawing inspiration from vibrant digital colours and mobile displays. This comprehensive design identity system not only re-energised ubank but also provided the creative toolkit needed to produce distinct, scroll-stopping content. The rebrand reinforced ubank's position as a leader in the digital banking space, ensuring they stand out and appeal to a younger, tech-savvy audience.
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