Vintage Cellars Social Media
Curating content for a new contemporary audience
Challenge
To attract a broader audience, Vintage Cellars needed to challenge the misconception that they are a traditional wine merchant. We were asked to create a social media content strategy that would reposition Vintage Cellars as a contemporary tastemaker, reaching a culturally engaged young customer seeking lifestyle inspiration and fresh drink recommendations.Solution
We developed a vibrant new design identity for Vintage Cellars' social media, incorporating scroll-stopping colours and curated styling. Through daily content creation and organic social strategies, we consistently deliver engaging inspiration while showcasing Vintage Cellars' expertise and specialised product range. By leveraging the network of suppliers, we create editorial-style content published on Vintage Cellars' Cellar Press. Monthly shoots are executed to capture online video and photography content, including the popular Cocktail Reels, which assert Vintage Cellars' status as trendsetters in the market.
