Cabravale Club Resort
Introducing Australia's first Club Resort
Challenge
Cabra-Vale Diggers was founded over 100 years ago as a modest community club. But a century on, it was feeling tired and outdated. With plans for a dramatic redevelopment and ambitions to become the leading entertainment destination of Western Sydney, Cabra-Vale needed more than a refresh - it needed to redefine what a community club could be.
Solution
We transformed Cabra-Vale into Cabravale Club Resort, creating a whole new category. A contemporary new identity, infused with a touch of Vegas inspired glitz and glam, repositioned the venue as South West Sydney’s premier entertainment destination - combining world class dining, accommodation, and entertainment with the inclusive spirit of a local club.To launch the Club Resort, we built the dynamic communications platform ‘Your Place to Play’, showcasing the dining, accommodation, and entertainment offerings in an aspirational yet inclusive, inviting way.
Bashful supported the launch with a full 360 service; from name, logo and creative direction to managing media, website design, social content, digital advertising, and SEO.
