Destination NSW
Making the Hawkesbury region as famous as the river
CHALLENGE
The Hawkesbury region, while known for its iconic river, struggled to attract overnight visitors from Sydney and beyond. While Sydney-siders were familiar with the Hawkesbury River, they were unaware of the broader range of extraordinary experiences the region has to offer.SOLUTION
We developed a compelling brand identity and campaign that positioned the Hawkesbury River as just the beginning. By highlighting the diverse and unique offerings of the region, we repositioned the Hawkesbury as a destination for extended stays filled with discovery and adventure. This brand strategy helped to elevate the region's appeal, transforming it from a day-trip location to a sought-after travel destination. The campaign included content creation that showcased the region’s attractions and experiences, engaging potential visitors across various platforms.
