Destination NSW

Making the Hawkesbury region as famous as the river

Visual identity Brand Guidelines Illustration Creative Direction Image Library Print, OOH & TV

CHALLENGE

 The Hawkesbury region, while known for its iconic river, struggled to attract overnight visitors from Sydney and beyond. While Sydney-siders were familiar with the Hawkesbury River, they were unaware of the broader range of extraordinary experiences the region has to offer.

SOLUTION

 We developed a compelling brand identity and campaign that positioned the Hawkesbury River as just the beginning. By highlighting the diverse and unique offerings of the region, we repositioned the Hawkesbury as a destination for extended stays filled with discovery and adventure. This brand strategy helped to elevate the region's appeal, transforming it from a day-trip location to a sought-after travel destination. The campaign included content creation that showcased the region’s attractions and experiences, engaging potential visitors across various platforms.
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