JULY
Disrupting the luggage category with fresh, fashion forward content
Challenge
July is an ambitious new brand disrupting the luggage and travel category through fast, frequent product drops in colours that reflect the cultural zeitgeist.
We were challenged to support each release with a content and campaign strategy that positioned July as the leader in colour, design and creativity.
Each campaign needed to build cultural relevance and fashion credibility, ensuring July luggage was seen not as a box on wheels, but as the most desirable travel and fashion accessory.
Solution
We developed a campaign and content strategy that ensured every product release landed with impact and cultural relevance.
By borrowing the visual codes of fashion and leaning boldly into colour, each shoot created a distinct world inspired by cultural moments and trends, elevating luggage into a canvas for self expression.
Supporting social content was fast, expressive and trend led, designed to stop the scroll.
