OPSM - All About Your Eyes

Demonstrating the value of 90 years of experience

Campaign Strategy Concept Development Creative Direction Print, OOH & Radio Digital Advertising Retail & POS Social Content
red Prada eyeglasses with a unique, textured frame design

CHALLENGE

In a category with new challenger brands, OPSM needed to demonstrate the value of heritage and history. We needed a fresh creative platform that would recognise and celebrate their 90 years of outstanding dedication to eye heath, eye care and style.

SOLUTION

With a bold new brand platform “All About Your Eyes”, we brought to life the OPSM difference. In an integrated campaign including a suite of online films, digital assets and in store collateral, we focus on what’s truly important – the eyes. Showcasing a mix of real OPSM team members and talent, with fashion inspired photography, “All About Your Eyes” communicates the benefit of OPSM’s expertise and style credentials across key product pillars of technology, lenses and frames.

OPSM Digital Campaign OPSM Digital Campaign
OPSM - All About Your Eyes OPSM - All About Your Eyes
Liquorland and First Choice Social Destination NSW First Choice Liquor Market OPSM – ALL ABOUT YOUR EYES ubank P&O Cruises Group Holiday Laser Clinics OPSM – LIFE. FOCUSED.

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