OPSM Life Focused

Bringing the good life into focus

Brand Messaging Concept Development Creative Direction Print, OOH, TV & Radio Retail & POS Social Content Partnerships

Challenge

 In a market heavily focused on glasses, OPSM needed to justify their price premium by positioning themselves beyond just eyewear, aligning more closely with lifestyle and health.

Solution

 We developed the brand positioning 'Life. Focused.' featuring Liam Hemsworth to highlight OPSM’s dedication to helping people focus on the brilliant things in life. This brand strategy was integrated across all consumer touchpoints, ensuring consistency and reinforcing OPSM’s commitment to matching every customer with the right eyewear for their lifestyle needs. The platform effectively communicated OPSM's value proposition, aligning it with a more holistic approach to eye care, which includes lifestyle and health considerations.
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