Privacy Policy

Effective Date: 8 July 2026

Bashful Group Pty Ltd and its associated businesses, including Bashful, Smile Agency, New Moon and True North Digital (collectively referred to as “we”, “our” or “us”) respect your privacy and are committed to protecting your personal information.

This Privacy Policy explains how we collect, use, disclose and store your personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

What information we collect

Depending on how you interact with us, we may collect personal information including:

  • Your name
  • Company name and job title
  • Email address
  • Telephone number
  • Postal or business address
  • Information you provide through enquiries, forms or correspondence
  • Information relating to projects or services we provide
  • Marketing preferences
  • Website usage information, including IP address, browser type and device information
  • Any other information you voluntarily provide to us

We generally do not collect sensitive information unless it is reasonably necessary for our business activities or required by law.

How we collect your information

We may collect personal information when you:

  • Contact us by email, phone or through our website
  • Submit an enquiry or request a proposal
  • Subscribe to our newsletter or marketing communications
  • Engage us to provide services
  • Apply for employment with us
  • Attend events hosted by us
  • Interact with us on social media
  • Visit our websites

We may also collect information automatically through cookies and analytics technologies.

Why we collect your information

We collect personal information to:

  • Respond to enquiries
  • Provide our services
  • Manage client relationships
  • Prepare proposals and quotations
  • Send newsletters and marketing communications
  • Improve our websites and services
  • Recruit employees and contractors
  • Comply with legal obligations
  • Protect our legitimate business interests

Where required by law, we will obtain your consent before using your information for particular purposes.

Marketing communications

From time to time we may send news, insights, case studies, invitations and updates about our services.

You may unsubscribe from marketing communications at any time by clicking the unsubscribe link included in our emails or by contacting us directly.

We will promptly honour all unsubscribe requests.

Cookies and website analytics

Our websites may use cookies and similar technologies to:

  • Understand how visitors use our websites
  • Improve website performance
  • Measure marketing effectiveness
  • Enhance your browsing experience

We may use third-party analytics providers such as Google Analytics to assist with this information.

You can disable cookies through your browser settings, although doing so may affect the functionality of our websites.

Disclosure of personal information

We may disclose personal information to trusted third parties where reasonably necessary, including:

  • Technology and cloud service providers
  • Website hosting providers
  • CRM and marketing platforms
  • Email marketing providers
  • IT support providers
  • Professional advisers including lawyers, accountants and insurers
  • Contractors and suppliers assisting in delivering our services
  • Government authorities where required by law

Some service providers may store information overseas. Where this occurs, we take reasonable steps to ensure appropriate protections are in place.

We do not sell personal information.

Security of your information

We take reasonable steps to protect personal information from misuse, interference, loss, unauthorised access, modification or disclosure.

These measures include secure cloud-based systems, access controls, password protection and other appropriate technical and organisational safeguards.

While we take reasonable precautions, no method of transmitting information over the internet or storing electronic data is completely secure.

Access and correction

You may request access to the personal information we hold about you or ask us to correct inaccurate or out-of-date information.

Requests should be made using the contact details below.

Third-party websites

Our websites may contain links to third-party websites.

We are not responsible for the privacy practices or content of those websites and encourage you to review their privacy policies.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time.

The latest version will always be published on our websites and will take effect from the date of publication.

Contact us

If you have any questions about this Privacy Policy, wish to access or correct your personal information, or would like to make a privacy complaint, please contact us:

Bashful Group
Email: info@bashful.com.au

If your enquiry relates to one of our businesses, you may also contact:

  • Bashful
  • Smile Agency
  • New Moon
  • True North Digital

using the contact details published on the relevant website.

We will respond to privacy enquiries within a reasonable timeframe.

If you are not satisfied with our response, you may contact the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au.