Luxaflex
Elevating the emotional value of premium design
The Challenge
For over 70 years, Luxaflex has created market-leading window coverings, but that premium quality comes with a premium price tag. The brand needed a refresh to emotionally connect with a more contemporary, design engaged audience and better communicate the value of investing in premium window furnishings.
The solution
We developed a new strategic and creative direction inspired by the codes of luxury architecture and interiors, showcasing the transformative role thoughtful design and light play in the home.The Live Beautifully platform was built around the emotional truth that when light is designed with intention, everyday life feels softer, warmer and more beautiful. Through fluid movement, soft textures and illuminated spaces, the campaign brings to life the way Luxaflex designs with light to elevate everyday living, and articulates why thoughtful design matters.
Launched across TVC, OOH, digital and social, the refreshed visual identity extended into a new image library and elevated product and technology photography. Paired with a refined tone of voice, the brand system created a more cohesive, premium and design led experience across every Luxaflex and partner touchpoint.
