Services

Bashful is an Australian independent creative and advertising agency with offices in Sydney and Melbourne. We bring together brand strategy, design, advertising and content to help brands connect with people and grow. Our approach combines cultural resonance with aesthetic intelligence, creating distinctive brands and campaigns that turn attention into action.

Brand strategy

We start with the brand, the category and the culture around them, and find the position only you can own. Research, messaging and naming give the creative work something true to stand on, whether that is a new brand, a rebrand or a platform to carry the next few years of campaigns.
Typical deliverablesBrand messaging and positioningBrand name and taglineCampaign and content strategyCategory, culture and customer researchBrand audits and competitor analysis

Branding and design

We design identities that look like nobody else in the category, then build the system that keeps them consistent everywhere they appear: from the logo and guidelines to packaging, print, retail and digital.
Typical deliverablesLogo design and visual identityBrand guidelinesGraphic and digital designIllustrationWebsite design, UX and UIPackaging, brochure and print collateralRetail and POS

Advertising campaigns

We create campaign ideas with cultural resonance and take them all the way to market: concept and creative direction, then production across TV, radio, outdoor, print, digital and in store.
Typical deliverablesConcept development and creative directionTV, radio, outdoor and print advertisingDigital advertisingLong and short form copywritingEditing, motion graphics and animationPartnerships and sponsorshipsRetail and POS

Social and content

We build social strategies that give each brand a distinct voice, then make and manage the content: from image and video libraries to community management, influencer partnerships and the reporting that shows what is working.
Typical deliverablesSocial media strategyContent creationImage and video librariesCommunity engagement and managementInfluencer marketingPaid social advertisingReporting and analytics