Ōra
Crafting an exceptional identity from scratch
THE CHALLENGE
Ōra, Japanese Bar and Restaurant is headed up by executive chef Nobuyuki Ura from hatted restaurant sushi e.We were engaged to create Ōra’s brand identity from the ground up, supporting its vision of premium, hyper-seasonal dining. The identity needed to be distinctive and memorable, reflecting a menu of deceptively simple dishes defined by exceptional ingredients, precision and craftsmanship.
THE SOLUTION
Ōra’s brand identity is sophisticated and refined, reflecting a deep commitment to craftsmanship and detail.Inspired by the ocean, the identity embraces the beauty of imperfection found in the natural world, while expressing Ōra’s expertise in seafood. Oceanic tones flow throughout the visual system, introducing a sense of natural warmth layered with considered, luxurious textures.
The logo is a beautifully crafted wordmark, balancing fine, delicate points with confident, bold strokes in homage to the precision and artistry of the Japanese chef’s knife.
